The involvement of such a prestigious line-up of main sponsors rubber-stamps the event as a true industry initiative and gives the awards themselves a great cachet.
The winners will be decided by a voting panel that will include members of the PR and marketing departments from across the games industry.
For Sony, UK head of PR David Wilson told MCV: “We are delighted to be a sponsor of the inaugural GMAs. Good journalism should be a source of industry pride and deserves recognition and reward.”
EA’s UK PR director Simon Smith-Wright said: “It’s going to be a great night. It’s good to see the UK media being recognised.”
Nintendo’s UK PR chief Rob Saunders added: “This event will show journalists that they are a valued and vital part of the industry.”