The market is in transition and the November 21st LGC will prepare you for change. Here’s our quick guide to why you should be there...
1. It will help you grow your business
The focused agenda has been created to help deliver insight into the twin challenges of digital discovery and distribution of games. More people than ever are making games, but the tough bit is competing for share of voice and getting the games to the audience.
2. Hear from market leaders in digital discovery
Marketing across multiple touch points to massive, saturated global audiences has never been more complex. IGN is the world’s biggest games media business. Google is where gamers search. Twitter is where they talk. All three will share games market insight. The UK’s No.1 YouTube channel Yogscast will share the secrets of games video and Heaven Media will talk on the eSports business. Disney will talk on how marketing has evolved.
3. Meet the brightest minds in digital distribution
Sega will share the secrets of how they’ve delivered amazing results on Steam. EA will talk about the good and bad sides of the free-to-play model. Qinqo will talk on how payment solutions expand your audience. Playmob will talk about linking payments to good causes. The social and mobile opportunity will be covered by 6Waves. IHS Screen Digest will update you on the key metrics driving your business.
4. Find out about new games that matter
Mark Long, CEO at Meteor Entertainment will talk on the impending launch of Hawken. Nick Button-Brown from Warface developer Crytek and Barclay Deeming from Natural Motion, fresh from runaway hit CSR Racing, will be representing cutting-edge studios.
5. The return of Phil Harrison
The man who spent 16 years in a defining role at PlayStation will be making his first public speech in his new role as corporate VP of Microsoft EMEA’s Interactive Entertainment Business unit. In ‘Building the future of entertainment’, his talk will take cues from the growth of Xbox 360 and introduction of games on Windows 8 to ask: “What opportunities will a new platform and a huge new audience mean for gamers, developers and distributors?”
6. Everyone else is going… and you get to meet them
The Conference will welcome 300 key figures from the games business as attendees. Registered attendees include publishers, developers, digital distributors, physical distributors, analysts, retailers, lawyers, service companies, media and more. The social side of the conference includes a networking buffet supper. London Games Conference is the perfect place to get new contacts and reconnect with old ones.