Downloads range from £4.99 to £29.99 and are available through a partnership with IGN’s Direct2Drive, a fellow component of News Corporation. Casual games are available for a 30-minute free trial or for a subscription fee of £6 per month.
“The launch of Sky Games is an important move for Sky,” said Sky’s director of enhanced TV and games Adrian Pilkington. “Our research shows that a significant number of our customers are gamers and as the UK’s leading entertainment company, the move into gaming is a natural step. We have some exciting plans to develop Sky Games as a multi-platform brand so that customers have the ultimate in flexibility in how they access and play games.”