Skylanders soars as the world's top game franchise

Christopher Dring
Skylanders soars as the world's top game franchise

Activision has stated that Skylanders: Spyro's Adventure is the No.1 best selling console and handheld game this year.

The hit kids franchise launched last November and lets players 'bring their toys to life' by placing Skylanders figures on a special portal.

The result has been phenomenal, and according to Activision, NPD, GfK and Chart-Track, the game made more money than any other game for the first five months of the year. The data combines the sales of all the console and handheld SKUs with the accessories.

“This achievement is incredibly gratifying, and quite an honour for everyone at Activision and our team at Toys for Bob,” said Acitivison CEO Eric Hirshberg.

“It was a simple idea really—bridging the gap between real and virtual play—but one that required tremendous creativity to execute and communicate to our audience. It spawned a new category and a new platform for play in an overwhelmingly challenging marketplace. We couldn’t be happier that there is an ever-growing universe of Portal Masters out there.”

Activision believes Skylanders will become its next £1bn franchise. We profiled the title in March, and you can read all about it here.

The next game in the franchise, Skylanders Giants, is set for a Q4 launch.

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Tags: Activision , skylanders , activision blizzard , skylanders spyros adventure

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