Smiths’ Circle to float

Circle, established in 2003 by the former Core Design owners responsible for the Tomb Raider series, currently focuses on video games and the interactive DVD market.

“We are at the forefront of this exciting new sector,” commented CEO Jeremy Heath-Smith. “Our creative talent is unparalleled and we have a long and proven track record of bringing commercially successful entertainment software to the mass-market.

“We are confident that our expertise, combined with key brands, will enable us to deliver highly compelling interactive DVD games and meaningful returns to shareholders.”

Circle currently owns the rights for licensed FIFA DVD quiz titles and has two products scheduled for release before the Germany 2006 World Cup.

The firm also has an exclusive collaboration with the Now That’s What I Call Music brand, allowing it to create a series of Now iDVD titles, the first of which will be hitting stores this November, and has deals secured with the Discovery Channel and the NBA for future products.

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