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Sony admits to developing ‘smartphone product’

Ben Parfitt
Sony admits to developing ‘smartphone product’

It’s clearly not yet ready to talk openly about either the PlayStation Phone or the PSP 2, but Sony has at least gone as far as to confess that it is developing a smartphone product in correlation with Sony Ericsson.

“As for the new PSP product, as mentioned, I know that you are not asking me to tell you when we will be coming out with a new product, but there is a gaming market based on cellphones, and there are many changes that are being seen [with] Nintendo, as well as ourselves, in the field of the product for the gamers,” company execs stated in an earnings call, as reported by Engadget.

“And there are smartphones and others or even cellphones gaming markets are very popular here in Japan. So the market itself is expanding. It's not that we are not looking into those markets as well. We will look into those markets in trying to develop strategy for the future. Of course, we can't talk about specific products.

“So we are trying to figure out what we can do as Sony in this market. There is Sony Ericsson and there is SCE. They moved from Aoyama, the design and headquarters had to come to Sony City. [So] they are closer to the planning and engineering group of Sony, and I think we can better incorporate all of these capabilities better. When the timing is right we can probably announce the new product that we have.”
That’s not where it ends, however. Sony went on to admit that it also has a tablet computer in production.

“As for tablet – we will not be able to tell you when and what kind of product. But obviously as a mobile strategy, this occupies a very important position. On one hand there is PC, and on the other hand there is [the] joint venture with Ericsson on smartphone and for the games devices.

“And tablets, some fall somewhere in between, and it is true Apple has led the market, but when we are to enter the market, we would like to put a Sony character onto a new product, and that is the effort we are making right now. Therefore I think you can hope for a very good product to come out.”

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Tags: Sony , PlayStation , psp , strategy , smartphone , call , phone , earnings , admission

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