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Sony aims to win over families with new PS3

Christopher Dring
Sony aims to win over families with new PS3

Sony wants to capture the lucrative family market with its new 12GB PlayStation 3.

The firm has bundled two of the biggest family products coming this Christmas with the console. Parents can get a pack that includes the firm’s new Wonderbook offering, as well as a set that features the next game in the Skylanders series.

But the new PS3 bundles are not all about the families, with the 500GB edition of the machine designed for the more ‘committed gamer’.

“PlayStation will have something for everyone this Christmas,” said SCE UK chief Fergal Gara. 

“With the recent announcement of a brand new design for PS3, we are offering a slimmer, smaller console at great value. For the more committed gamers who want to download more games, movies and entertainment content, they can take advantage of the huge 500GB hard drive.

"And for the more casual consumers for whom price is a consideration, we have introduced the 12GB version offering a more accessible entry point, but still the same high-level of spec and performance. And when you layer on top of all this amazing games such as the truly magical Wonderbook: Book of Spells, then you can see there’s a great offer for the family audience.

“We are working closely with our third party publishing and retail partners to build plans that offer a high value      consumer experience. So whether you are family taking your first steps into the PlayStation universe or a seasoned gamer looking great HD gaming and entertainment, we expect to have a compelling offer for everyone.”

Other hardware bundles includes Assassin’s Creed III and Epic Mickey 2 sets.

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Tags: Sony , ps3 , targeted , family , friendly , super slim

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