The price of the PlayStation Vita has been cut by around £35 in Japan.
The machine had until now cost ¥24,980 (£174) but will now retail for ¥19,980 (£139), according to Eurogamer. The cut applies to both the Wi-Fi and 3G models.
Crucially this new price still means that Vita is more expensive than 3DS, a machine that regularly sells in vastly more excessive numbers.
Eyes will now turn to the West where the handheld is in desperate need of a boost to get it back on track.
Most retailer charge between £200-£250 for the device, although cheaper prices can obviosuly be found for pre-owned models.
Arguably, though, Vita’ biggest obstacle remains its software pricing. While Sony has embarked on a umber of digital software sales for the device launch RRP for new software can still reach over £40.