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Sony arming a ‘AAA’ inFamous marketing push, confirms PS3 bundle

Sony has confirmed it will launch a new PS3 hardware bundle across the UK this Friday, as part of the company’s plan to promote the launch of the promising action title inFamous.

An SCEE representative confirmed that key UK retailers will be stocking an 80GB PS3 package complete with a copy of the game, which is also set to be released this Friday. The bundle will cost the same as a standard 80GB PS3 unit, at £299.99.

The hardware bundle will be available at GAME, HMV, Amazon.co.uk, Comet, Dixons, Curry’s and a number of independent shops.

“We'll be supporting the launch with a AAA marketing campaign,” said an SCEE spokesperson, “and the hardware bundle is a great way to showcase the power of PS3, whilst continuing to offer great value for money, to new and potential consumers.”

News of the inFamous bundle first emerged as Amazon listed the product online. The retailer is offering the package at a discounted price of £279.99, with an free HDMI cable thrown in.

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Tags: Sony , ps3 , scee , marketing , bundle , infamous

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