A large-scale consumer marketing push in the US will see Coca-Cola promote PlayStation Move across a range of products.
Announced by Sony at its E3 press conference, the partnership marketing campaign was described by SCEA marketing chief Peter Dille as "One of the biggest brand partnerships Sony has ever had".
130m packages of Coke, Spirte and other associated drinks will promote Move in North America later this year.
"Keep an eye out for Move in your local grocery story," said Dille.
At the event Sony announced the basic Move price ($49.99) and the European launch date of September 15th.