The High Street has been called in to help Sony ramp up subscribers to its PlayStation Plus service.
The platform holder has today (August 17th) launched new one-year (£39.99) and 90-day (£11.99) subscription cards into specialists stores, and is set to embark on a ‘really big’ marketing and PR push for the service.
The news follows Sony's Gamescom announcement that PlayStation Plus will be coming to Vita.
It also detailed a series of updates, including big name titles added to the services’ Instant Game Collection such as Rockstar’s Red Dead Redemption. The company also announced it was increasing the amount of Cloud Storage available to users.
“By releasing the cards into specialist retailers, we can increase our audience beyond those who already know the PlayStation Store and offer not just Plus, but the idea of digital software and the PSN to a new audience who typically have only ever bought their games from the shelves of a traditional retailer,” said European PS Plus product manager Ross McGrath.
“We’re going really big this year with awareness, with a presence in retailers, a huge amount of coverage across the gaming press and through our own channels, like PlayStation.com.
“We’ve announced more than seven new titles from third-party publishers which will be available in Plus as they launch, and of course Red Dead Redemption included from September, which we hope shows you the kind of quality bar we look at when it comes to content we source for our members.”