The first games to receive the £19.99 Platinum treatment included first party titles Uncharted, Ratchet and Clank and Resistance Fall of Man, along with Ubisoft release Assassin’s Creed. And Sony’s Platinum product manager Phil Lynch has highlighted retail as the driving force behind the range’s success.
“We are delighted with the response to the Platinum campaign from consumers and retail partners alike,” he said.
“With Platinum ranges already established on PS2 and PSP, the addition of a PS3 range has been very well supported at bricks and mortar retail with dedicated Platinum bays in-store. And on our online retail partners’ sites, many have created dedicated channels to make it easy for consumers to find them.”
“A game becomes Platinum whenever it sells more than 400,000 units in the PAL territories,” he continued.
“For consumers, it’s a great reference and a good seal of approval. This is especially useful for the gifting market, as there is so much choice these days within the range. The iconic yellow stands out and the buyer knows that the game has already been enjoyed by several hundred thousands of other gamers.”