Move is unlikely to be a massive sales success on day one when it lands in the UK on September 17th – instead, Sony believes that the device will sell over time thanks to word-of-mouth amongst consumers.
“Exactly as with EyeToy in the PS2 days, it's a product that needs to be sampled. You need to get your hands on it. You need to understand it. You need to try it,” SCEE’s senior VP Ray Maguire told Eurogamer.
“Am I expecting a massive day one? Not particularly.
“We didn't with EyeToy, either. It went on to be massively successful. As people saw the value when they tried it they told their friends. Their friends bought it. They told their friends. Word of mouth grew the marketplace. That's what I expect from Move as well.”
Maguire went on to point out Move’s potential to appeal to all parts of the PlayStation market including the core gamer – a demographic which Kinect could yet struggle to reach.
“It's not only about the keepy-uppy and the wishy-washy,” he added. “We're starting to think about Move and how you use that in games like LBP or Killzone, some major games. With that attitude it starts becoming less of a novelty and more of just another way of enjoying the games we all know and love.”