Sony predicts more from Move

Ben Parfitt
Sony predicts more from Move

PlayStation Move got off to a flying start when it launched last week, but Sony says there’s much more to come from the motion controller.

The firm expects sales to pick up as we head towards Christmas, with a string of high profile games still to arrive from the platform holder.

Move will be part of Sony’s blockbuster Christmas campaign, which will once again highlight the varied functionality of the PlayStation 3.

“We’re excited that Move is finally in consumers’ hands, and are looking forward to hearing about their experiences,” SCE UK marketing manager Adam Boita told MCV.

“And with the release of other high profile titles such as The Fight, The Shoot and TV SuperStars over the next few months, we’re confident that we’ll build upon a successful launch, in the run up to Christmas and beyond.”

Move hit shelves last week and its flagship launch title – Sports Champions – achieved second place in the charts, only beaten by the blockbuster arrival of Halo: Reach.
Other Move titles in the Top 40 included Start The Party in 29th place and Racket Sports, which managed No.32.

Move-compatible titles Tiger Woods and Resident Evil: Gold Edition also performed well.

Sony told MCV that it spent £750,000 on launch marketing.

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Tags: Sony , move , PlayStation , ps3 , reaction , momentum

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