Sony scoops coveted Cannes honour

June 28th by Johnny Minkley

PlayStation has picked up the prestigious Advertiser of the Year 2005 award at the Cannes International Advertising Festival.

The award was granted in recognition of the innovative brand advertising communicated since the launch of the original PlayStation in 1994, and its subsequent impact on the global entertainment industry.

Since ’94, PlayStation has secured 26 Cannes Lions (said to be the advertising equivalent of the Oscars), including three Grand Prix awards, for ‘Nipples’ in ’99, ‘Rebirth’ in 2003 and ‘Mountain’ last year.

"During the past 10 years we have continued to create inspiring advertisements that communicate to users the new experience and excitement of computer entertainment,” commented SCE president and CEO Ken Kutaragi (pictured), who was on hand to collect the accolade.

“I am pleased and honoured to accept this award, which is a great privilege to us all at Sony Computer Entertainment." Additionally, PlayStation won three Gold Lions for recent campaigns, the first in the film category for 'Life on PlayStation', and the other pair in outdoor and print categories.

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