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Consumers will get a chance to go hands-on with Wonderbook and JK Rowling’s Book of Spells during a lengthy tour of the UK.
Taking in eight venues across between September 13th and December 2nd, the tour is set to include various interactive elements, as well as promotions and prizes designed to drive kids and families into stores. The tour will run for 47 days in total.
It follows the debut of Wonderbook at HMV Oxford Street over the August bank holiday weekend.
The tour will primarily focus on Wonderbook, although other kids and family products from first and third parties will be shown. Meanwhile, PlayStation staff will also be on hand to demonstrate PlayStation Vita.
Wonderbook and Book of Spells will be released in three bundles. A solus pack which features the Wonderbook accessory and Book of Spells software for 30.99, a bundle which includes the book, the software, the PlayStation Eye and PlayStation Move for 70.99, and a set which includes the PlayStation 3 console (price TBC).
The Tour Dates in Full:
September 13th – 16th
Harlequin Centre, Watford
September 27th to 30th
Metro Centre, Newcastle
October 9th to 18th
Bullring, Birmingham
October 20th to 28th
Arndale, Manchester
November 6th to 13th
Westfield, London
November 15th to 18th
Bluewater, London
November 22nd to 25th
Westfield, Derby
November 29th to December 2nd
West Quay, Southampton
