Sony to give PSP casual sector marketing boost

Ben Parfitt
Sony to give PSP casual sector marketing boost

2009 is looking to be a big year for Sony’s once written off PSP, and ahead of the announcement of a redesigned unit at E3 next month Sony has revealed a new marketing drive aimed squarely at the 8-15 year old market.

“PSP is going for a younger market, which isn’t something we’ve really done before,” SCE UK product manager Claire Backhouse stated. “Our heartland is 16-24 year old men and always will be — they won’t be neglected in the slightest."

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Tags: Sony , PlayStation , market , casual , psp , younger , demographic

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