The world is excited by PS4, but there’s still plenty of PS3s to sell, says Sony.
The company told MCV?this week that in terms of combined hardware, it was actually the No.1 console maker in the UK last year. PlayStation platforms accounted for 36 per cent of the market, compared with 35 per cent for Nintendo’s machines and 29 per cent for Xbox. Data is based on Chart-Track figures.
Now Sony hopes to maintain that momentum, despite the imminent launch of PlayStation 4.
“PS3 is going to be the backbone of all our business this year,” says UK boss Fergal Gara. “Yes we have brand new news, but there’s no reason why the two can’t sit together.”
Sony says God of War, The Last of Us and Beyond plus unannounced games will push the platform this year.
UK marketing director Murray Pannell added: “We have the software that will drive the hardware this year – more than any other platform.”