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Spirit Tracks becomes TV star

Ben Parfitt
Spirit Tracks becomes TV star

Upcoming DS adventure The Legend Of Zelda: Spirit Tracks will get a huge boost from Nintendo’s extensive TV advertising for the game.

The firm told MCV this week that it would use a variety of trailers to engage the widest possible audience.

“The marketing for Spirit Tracks will focus around TV campaign starting around the launch encapsulating the magic and mystery of The Legend Of Zelda, as well as displaying the rich and varied environments of the title itself,” said product manager Roger Langford.

“We want to ensure that all Legend Of Zelda fans are aware of the title at launch with this heavyweight TV campaign. The TV spots will be supported by online takeovers on all major gaming sites with rich media including a trailer.”

The Wii and DS manufacturer has invested heavily in TV advertising this Christmas, and is currently running the most expensive Q4 campaign in the company’s history.

Key to this has been the hiring of notable TV presenters Ant and Dec, a deal The Sun reported cost Nintendo around £2 million.

Spirit Tracks is the sequel to 2007 bestseller Zelda: Phantom Hourglass and hits shelves on December 11th.

Langford is eager to assure fans of the series that the game will live up to their expectations and deliver a traditional Zelda adventure.

“Building on the success of Phantom Hourglass, The Legend Of Zelda: Spirt Tracks sends hero Link on a brand new adventure,” he said. “Travelling by train opens up new options for problem solving.”

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Tags: Nintendo , uk , tv , Zelda Week , marketing , tracks , spirit

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