“The European games market has been growing far more quickly than any other territory and now occupies one-third of the world market; I think in the near future it will become the largest,” Yamamoto explained. “As we have a strategy to be a major player in the industry globally, so success in Europe is indispensable.”
Journey of the Cursed King is the first Dragon Quest title ever to release in Europe, the series having shifted an astonishing 40 million units globally, and is the most popular franchise in Japan. Square is best known in Europe for Final Fantasy.
“In many ways, and thanks to the excellent localisation work, this Dragon Quest title is the most suitable for the West in the series,” Yamamoto continued.
The firm will be handling publishing, marketing and distribution for the game for the first time in Europe and has big plans: “We’re going to give our full support to this title, as we hope to establish what is effectively a new brand,” the Square CEO confirmed. “It costs much more than the release of a sequel, but I believe it’s worth doing this and to try to find the best way to appeal to users by each country. We believe we know our own product best, so if we want to maximise sales in Europe, we should be the publisher.”
Currently employing 88 staff in central London, the company will soon be moving to new offices to accommodate the expanding workforce. Square-Enix is tight-lipped on future releases, though a version of Final Fantasy XI is due for Xbox 360. But Yamamoto did reveal that the firm would follow Sega’s lead in sourcing local product to boost its portfolio.
“This is something that the company does globally – as with the acquisition of Taito. It is definitely something we will be actively pursuing in Europe. I am always looking for opportunities and I know that there are a number of high quality UK studios. In order to keep growing sales and achieving success as a publisher in Europe, releasing products that Europeans want is the key.”