In France, VG Mobile created an ad with Vivendi-owned operator SFR which was shown directly after the PC/console ad. The company also ran an extensive cinema campaign in Spain with Telefonica, including billboards featuring both PC/console and mobile games.
In Greece, VG Mobile teamed with Vodafone and re-branded bars at several cinemas with direct calls to action for downloading the game.
Frederic Tibout, VP of marketing & sales at VG Mobile, said: “Our co-operation with Vivendi Games and 20th Century Fox has brought maximum exposure to our partner carriers. Being able to tie a mobile game into both a console release and the cinematic exhibition of a film has shown tangible uplift in sales. It’s something we aim to do on more projects going forward."