GAME summit WAS positive, insists suppliers

Christopher Dring
GAME summit WAS positive, insists suppliers

The recent developments at GAME flies in the face of a 'successful' supplier meeting last week.

The event is subject to a strict NDA but MCV has been told that CEO Ian Shepherd delivered a ‘brave and compelling’ speech, leaving 100 execs with a plan on how they can help the specialist.

According to one source, the meeting even ended with a round of applause.

“It’s important that GAME survives and I’m positive we can move forward together and make money from each other,” says one publishing exec. “GAME is not dead and won’t be if we all muck in.”

However, there was caution from some quarters. Which appears to have been proven out, with news that Mass Effect 3 and Mario Party 9 – amongst others – will not be stocked by the retailer.

“We all want to support GAME,” said another firm. “But I’m not convinced the plan goes far enough. Some suppliers can’t be as flexible as GAME wants if they are governed by Japan or the US head offices.”

MCV also understands there were a few notable absentees from the summit. GAME?will no doubt want to win these firm back.


Tags: GAME , Retail , Publishers

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This happened last week, things change fast.

Kevin Garraway

Kevin Garraway INDUSTRY
Mar 1st 2012 at 10:34AM

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I was just thinking that.

With all due respect Chris, this all happened last week and a lot of shit has hit the fan since then. I can appreciate GAME grasping at straws for positive news, but as an independent trade magazine MCV has a duty to report the news happening at the time, not acting as GAME's personal bodyguards.

Joseph Brown

Joseph Brown INDUSTRY
Mar 1st 2012 at 1:26PM

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We're not GAME's personal bodyguards, we are reporting on delicate trade subjects.

And this meeting is still relevant. GAME was compelled to bring all its suppliers together for a rare briefing all in the room at once to lay out its strategy for the next month or two.

Protecting the sources and confidential data prevents me from saying any more specific - but what happened is still *massively* relevant, whether EA's credit insurers got cold feet or not.

Yes, things change, but sometimes they change for the better, too. It was only after this meeting that the Ubisoft Vita games started appearing in stores.

Michael French

Michael French INDUSTRY
Mar 1st 2012 at 1:44PM

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Hi Joseph and Kevin,

I can assure you GAME had nothing to do with this story. And it is certainly relevant.

However, the story was originally written for the magazine, which went to press before the Mass Effect 3/Mario Party 9 incidents. So I've just updated it to make it a little more relevant.

Christopher Dring

Christopher Dring MCV STAFF
Mar 1st 2012 at 1:57PM

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Okay, that probably sounded a bit harsher than I intended it too, my apologies.

The point I was trying to make, as I'm sure Kevin was, is that it seemed odd to be reaching back to a week a go to source some positive news in light of the turmoil this week.

If things turn around for the retailer then great, but I don't believe that GAME happily turning around and saying "Well thanks for the help, now back to business as usual" will do the industry any favours long term. It strikes me that the vast majority of gamers/consumers/industry want to see GAME change some aspects of their business should they pull through, not continue as they have been.

Joseph Brown

Joseph Brown INDUSTRY
Mar 1st 2012 at 2:05PM

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