System 3 prices PSN-only Ferrari title

Ben Parfitt
System 3 prices PSN-only Ferrari title

Publisher System 3 has confirmed that it’s daring digital release Ferrari The Race Experience will be released on PSN on September 29th – and will cost far less than you might have expected.

The game will cost just £11.99/€14.99. Furthermore, existing owners of System 3’s Ferrari Challenge can get the game for just £9.99/€12.99 if they apply for a redemption code.

“We have spent over 18 months readying ourselves for a dramatic shift from physical games distribution to a streamlined business model and now we’re set to go with Ferrari The Race Experience with this, the world’s first premium triple-A digital download game for PS3,” System 3 CEO Mark Cale stated.

“One of the advantages of digital downloading is that we can remove the manufacturing costs of a physical product and thus enable us to offer this amazingly enhanced new game offering hours of enjoyment for under £12.”

In August Cale outlined the reasons for this digital gamble.

“We needed to try our new digital solution with a big title to see if it would work or not, so why not Ferrari?” he told MCV. “Downloads are not going to sell as many units as a retail copy at present, but I think that’s changing and we need to lead the way.

“If this strategy doesn’t work with a title like Ferrari, at least we’ll have given it a go. But I think the world will be surprised as to how promising this opportunity really is.”

The game’s official website can be found at www.ferrari-system3.com

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Tags: price , ps3 , psn , release date , ferrari , system 3 , the race experience

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