Take-Two predicts digital boom

Ben Parfitt
Take-Two predicts digital boom

The CEO of Rockstar and 2K Games owner Take-Two has claimed that digital games sales could account for as much as 40 per cent of the publisher’s total business by 2013.

However, he foresees this as additional revenue, claiming that the growth will not come at the expense of traditional boxed video games retail.

“Digital distribution of our interactive entertainment represents something less than 15 per cent of our revenue [right now] and that's clearly growing,” Strauss Zelnick told Bloomberg.

“Packaged goods aren't going away because we have huge file sizes.”

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Tags: Retail , video games , sales , Digital , take-two , strauss zelnick

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