Total Disc Repair is to ramp up awareness for its disc cleaning machines with an in-store marketing campaign.
The firm will release posters, counter boards, flyers, t-shirts, mugs and floor displays into independent retail, and have also created two consumer websites. The first site, playlikenew.com, promotes the benefits of disc repair, while trade4new.info focuses on trade-in software.
“The market research we did earlier in the year highlighted the lack of awareness of both trade-in and disc repair with the public,” said Total Disc Repair marketing manager Clare Elvy.
"Of the people surveyed over 70 per cent said they would use one or both services.”