The road to XBOX ONE. Follow the journey

TDR reveals in-store marketing blitz

Ben Parfitt
TDR reveals in-store marketing blitz

Total Disc Repair is to ramp up awareness for its disc cleaning machines with an in-store marketing campaign.

The firm will release posters, counter boards, flyers, t-shirts, mugs and floor displays into independent retail, and have also created two consumer websites. The first site, playlikenew.com, promotes the benefits of disc repair, while trade4new.info focuses on trade-in software.

“The market research we did earlier in the year highlighted the lack of awareness of both trade-in and disc repair with the public,” said Total Disc Repair marketing manager Clare Elvy.

"Of the people surveyed over 70 per cent said they would use one or both services.”

Advertisement

Tags: store , total , marketing , disc , repair , blitz , in , tdr

Follow us on

  • RSS