In a new no-holds-bar advertising campaign, supermarket Tesco has declared itself “The Home of Gaming”.
The ad, carried by CVG, features a picture of a PS3 controller and carries the following claims:
“The largest number of gaming stores in the UK”
“393 stores open at midnight for new game releases”
“Over 10,000 games available online”
“Free UK delivery or Click & Collect instore”
“Pre-order to get your game on the day of release and get our pre-order price promise”
Whatever you think of the ad, it's clear that someone at Tesco has been doing their homework – it paints the picture of a compelling offer.