Released under the names Candy Capers, Power Pack, Toon Tastic and Fun Factory, each pack features 19 games plus six bonus cartoons, and includes leading franchises such as Ben 10, The Powerpuff Girls, Samurai Jack, Dexter and Johnny Bravo.
Each set is priced at £9.71, and GrabIt MD Steve Tranter feels that these entertainment packs can help breathe new life into the PC sector.
“With 19 games and almost two hours of cartoon bonus material, this is a fantastic value proposition for the purchaser and a good return on investment for the retailer,” he enthused.
“With 25 pieces of content in each pack, it works out as about 40 pence per game or cartoon.”
“We believe that the PC retail space is under severe pressure and it is only through innovations such as this that we can help stimulate PC sales and obtain increased space in stores.
“Tesco are the perfect retailer for us as they are receptive to innovative concepts and can see the value in bespoke product development.
“And Cartoon Network has been an amazing partner, especially in the provision of bonus cartoons – which undoubtedly has helped in securing retail space by making this a true entertainment pack while also strengthening the value proposition.”
The Tesco range marks the first of many new Entertainment Packs that will be rolled out in the New Year.
GrabIt, which currently enjoys a partnership with publisher Ubisoft, has indicated that it is in discussions with other publishers and retailers regarding future collaborations and initiatives.