Tesco steps up price war - again

The supermarket chain is currently offering a wide range of Xbox 360 chart titles, including the likes of Ghost Recon: Advanced Warfighter, Elder Scrolls IV: Oblivion, FIFA World Cup Germany 2006 and new release Hitman: Blood Money for £39.97.

Online, Tesco is pursuing an equally aggressive approach with an extensive range of discounted titles, pre-orders of upcoming games for discounted rates and listings of backwardly compatible Xbox software – all at a reduced price.

 “The supermarkets are simply going to go this way on all formats,” commented Third Place owner Matt Allen, who owns one shop directly opposite a neighbouring Tesco store site.

“It has affected our 360 sales – people have a look around in our shop, and then we can see them cross the road over to Tesco’s. The only advantage we have is that we part-exchange. But with them doing everything for £5 less it is hard to expect shoppers to buy from us.”

No-one from Tesco was available to comment, though a spokesman did offer: “No-one sets an SRP on software.”

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