Online, Tesco is pursuing an equally aggressive approach with an extensive range of discounted titles, pre-orders of upcoming games for discounted rates and listings of backwardly compatible Xbox software – all at a reduced price.
“The supermarkets are simply going to go this way on all formats,” commented Third Place owner Matt Allen, who owns one shop directly opposite a neighbouring Tesco store site.
“It has affected our 360 sales – people have a look around in our shop, and then we can see them cross the road over to Tesco’s. The only advantage we have is that we part-exchange. But with them doing everything for £5 less it is hard to expect shoppers to buy from us.”
No-one from Tesco was available to comment, though a spokesman did offer: “No-one sets an SRP on software.”