Assassin's Creed: Revelations
Ubisoft’s flagship franchise reaches new heights every year, and Revelations is sure to maintain this momentum. The hit action adventure series has sold 28m units across three titles since 2007, and expectations for Ezio’s final adventure are sky high.
Batman: Arkham City
"This is universally touted by the media as one of the top games of 2011. It will be a monumental launch for us and our retail partners are excited about our campaign."
Spencer Crossley, WBIE UK
Battlefield 3 / FIFA 12 / Need for Speed: The Run
“We believe we’ll have three of the Top Ten titles at retail in 2011 and three of the biggest home entertainment launches across all sectors. FIFA 12, Battlefield 3 and NFS: The Run are groundbreaking new releases. Each is generating unprecedented levels of anticipation and record pre-order numbers."
Stuart Lang, EA
Call of Duty: Black Ops
The sensational sales of Black Ops has seen it become the UK’s most successful video game. Activision has continued to support the game aggressively throughout the year with three downloadable map packs, making it a mainstay in the Chart-Track Top Ten.
Call of Duty: Modern Warfare 3
"It’s the cinematic experience you have come to expect from Call of Duty and Modern Warfare but the scale of it is so much more."
Robert Bowling, Creative Strategist, Infinity Ward
“The challenge is making the whole F1 game experience more fulfilling than the last one. And I think we’ve succeeded. The difference is stunning in terms of its clarity, detail and composition.”
Gears of War 3
The third instalment in Microsoft’s hugely popular shooter series is the fastest pre-ordered title in Xbox history and one of the console’s most hyped releases of 2011. Gamer appetites were whetted earlier this year with a multiplayer beta, which saw the game’s online modes road-tested by 1.29m fans worldwide.
Halo Combat Evolved Anniversary
“The tenth anniversary is huge for us. There’s a whole new audience out there that has yet to play the original. This is as much for them as the fans.”
Stephen McGill, Microsoft UK
Harry Potter: Years 5-7
There are already two LEGO games making an impact on the Chart-Track Top 40 – LEGO Pirates of the Caribbean and LEGO Star Wars III. But the big one is coming this Christmas in Harry Potter: Years 5-7, arriving in time for the DVD release of this summer’s blockbuster movie finale.
Just Dance 3
Ubisoft’s multi-million selling Wii phenomenon is back for its third crack, and this time it’s a multi-platform game – with Kinect and PlayStation Move iterations due this year. So far titles in the Just Dance series have sold more than 14 million units worldwide, and that’s in just two years.
Another year, another Rockstar blockbuster. The critically lauded detective action title shot to the top of the charts in May and has already sold enough to crack the Top 20. With further DLC releases expected and a PC version in the works, expect L.A. Noire to remain one of retail’s strongest sellers throughout Q4.
Mario & Sonic at the London Olympic Games
“Supported by our biggest marketing campaign ever, the brand that sold over 19m copies globally is set for its best Q4 ever.”
Amanda Farr, UK Marketing Director, Sega
Saints Row: The Third
“This title has the chance to be a Top Ten seller, potentially better. Saints is a balls to the wall, whacking people with a dildo, type of product.”
Jon Rooke, UK Marketing Director, THQ
Super Mario 3D Land
“This Christmas will be all about Mario with fantastic new titles launching and an unprecedented catalogue of quality titles. “Mario is one of the nation’s favourite heroes and his new games will be bringing everyone’s focus to Nintendo 3DS and the unique gameplay possibilities that the handheld has to offer.”
James Honeywell, Marketing Manager, Nintendo UK
Elder Scrolls V: Skyrim
“It is our crown jewel, not just for us but for anybody. This will be one of the year’s major releases on any platform and across any genre.”
Pete Hines, VP of PR & marketing, Bethesda
The Legend of Zelda: Skyward Sword
“This is set to be the biggest Wii title this Christmas. It’s a must-buy for fans and the perfect entrance to the series for newcomers.”
Robert Lowe, Nintendo UK
Uncharted 3: Drake's Deception
"We know there’s still a job to do in achieving its full potential outside of the core audience. Uncharted 3 will have the biggest campaign in SCE UK’s history."
Alan Duncan, Marketing Director, SCE UK
505 Games’ dance workout title has been one of the best-selling titles of the year so far. It has spent nine weeks at No.1 in GfK’s Chart-Track All Formats Chart since March, and 17 consecutive weeks topping the Full Price Wii charts. And with a sequel on the way, expect Zumba to be a chart regular.
Sega's take on blockbuster games
"It’s something we speak about quite often: the big getting bigger. The shift towards the top titles is not quite that dramatic and I suspect has plateaued.“Last year the Top 20 accounted for 41 per cent in my calculations. Call of Duty: Black Ops accounted for nine per cent on it’s own. So far in 2011 the Top 20 is 38 per cent. “The top titles have either stretched the quality bar or just have hardware success and first party leverage, having very high attach rates. There is also the problem of second-hand gradually eroding the middle ground titles."
Martin Benneyworth, Head of Business Analysis, Sega Europe