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The Hut hires games marketing boss

Ben Parfitt
The Hut hires games marketing boss

Growing online retailer The Hut has hired a new marketing manager for its games category.

Sarah Jasper joins the firm after working as brand marketing manager on the Play.com-sponsored Take That tour. She has also previously worked for Sony Vaio and BMW.

In addition, she joins MCV’s Retail Advisory Board as The Hut’s representative, and will give advice and reaction on industry matters in future.

“Sarah brings excellent brand marketing skills and will work closely with our publishing partners to promote gaming brands to the entire three-million Hut Group customer base,” said The Hut product director Gian Luzio.

MCV revealed last month that The Hut is planning a £3 million ad blitz for its sites throughout Q4. The group was also ranked at No.1 in The Sunday Times Tech Track 100 in September.

The firm has seen sales growth of 189 per cent a year from £997,000 in 2005 to a whopping £24 million last year.

It has revamped the fortunes of Zavvi via Zavvi.com, which it fully owns. The Zavvi brand is also a London Games Conference sponsor, which takes place on Tuesday, October 23rd.

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Tags: marketing , hut , sarah , jasper

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