The Hut Group is to promote its own website for the first time in its history with a £3 million campaign this Q4 – after being ranked no.1 in The Sunday Times Tech Track 100 list last week.
Now The Hut is set to launch its first major above-the-line promotional campaign in Q4, supporting TheHut.com, Zavvi.co.uk and its white label partners with a £3 million push.
Commercial director Richard Chapple told MCV: “This is the first time that the business has invested in above-the-line promotional activities to this extent, with further growth levels to be delivered through CRM, affiliate and partner programmes.
“We aim to be Europe’s biggest multi-channel retail and entertainment player so it’s great that we can use the financial investment on promotional activities to accomplish this.”
Chapple added that the firm was keen to expand globally as well: “The Hut Group takes a proactive approach when it comes to business so we have set an ambitious target of increasing last year’s turnover up to £90 million by the end of the year.
“This is an incredibly exciting time for The Hut as we are close to securing a multi-million pound investment which makes reaching our target achievable through a variety of new services, along with expanding the white label offering on a global level.”