THQ planning core digital push

Ben Parfitt
THQ planning core digital push

The mounting pressure on retail has been turned up another notch with news that THQ is planning up to six download-only titles within the next 12 months, some of which will be based on its highest-profile IPs.

The publisher’s VP of core games Danny Bilson told Joystiq that THQ’s plans for Xbox Live Arcade, PSN and PC are “very aggressive”, adding: “You're going to see some of our core brands built out in different kinds of gameplay to get people involved in the brands and drive awareness towards a launch.”

THQ’s brands include the likes of Saints Row, WWE, Red Faction, Darksiders, UFC, de Blob, MX vs ATV, Metro 2033, Destroy All Humans, Warhammer 40,000 and a number of Disney licenses.

It currently has two studios dedicated purely to digital content – THQ Digital Studios Phoenix (once called Rainbow Studios) and THQ Digital Studios UK (formerly known as Juice Games).

However, in better news for retail Bilson added that a key role of its digital content will be driving awareness of its triple-A, retail-bound releases. He even went as far as to suggest that some of the digital releases might be free to download.


Tags: THQ , Retail , Digital , download , core , hardcore , brands , ip

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