THQ has made a number of changes to its marketing team as part of a major restructure.
The publisher has hired experienced talent from other industries and firms, and promoted some of its long-serving personnel.
Most notably, Mich Davis has joined from Universal Pictures to take up the role of head of marketing. She boasts over 12 years of marketing experience from firms such as Universal, Hallmark, Pernod Ricard and United Biscuits.
“I am thrilled to join THQ,” said Davis. “Coming from both a DVD and premium drinks brand background I hope I can bring a new perspective as well as add some fresh new ideas and synergies.
“I am very excited to be working in such an exciting, challenging and fun industry with some great brands and strong franchises.”
Suzanne Panter joins as senior PR manager, leaving her position at Koch Media. She has spent 11 years working in video games PR at firms such as Activision and Hasbro Interactive.
Leading the wave of promotions, Huw Beynon has been made head of global communications and will work alongside Simon Watts, who has now been named global communications manager.
The publisher has also promoted Rebecca Attard to Associate PR manager. She will report directly to Panter.
Emma Reader (née Fifield) has become senior product marketing manager for THQ’s childrens, family and casual games portfolios.
Finally, Peter Warner is a final new addition to the team, taking on the role of marketing assistant and reporting to Reader.