Toshihiro Nagoshi, who headed up the teams that launched the Super Monkey Ball and Yakuza series, has been promoted to chief creative officer.
Sega is in the midst of a major shift in its corporate structure upon the retirement of its chief operating officer, Okitane Usui. The executive will leave at the end of the month, and the company has revealed several new positions going forward.
As CCO, Nagoshi (who previously was holding the reigns of Binary Domain) will be responsible for "the overall look and feel of all materials, media, and branding" of Sega.
The COO position left by Usui will be filled by former managing director Naoya Tsurumi, GamesIndustry.biz reports. Tsurumi was the general manager of the international and global consumer business divisions.
Shigeru Yamashita and Yuki Sugino have been promoted to managing directors, while serving their prior roles in the company as well.
The changes come after a poor nine-month financial report, which showed its consumer business in decline.