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Total War: Rome II breaks franchise pre-order records

Greg Lockley
Total War: Rome II breaks franchise pre-order records

Rome II has become the most pre-ordered title in the Total War series to date, says publisher Sega.

Pre-sales of the title have already grown to six times of that achieved by the series’ 2011 predecessor Total War: Shogun 2. As a result of this pre-launch success, Sega says its hopes for the title are at an all-time high.

“Our expectations for Total War: Rome II are extremely high. It is already our fastest pre-ordered Total War game of all time,” said Sega product manager Sam Sadeghi.

He added: “Creative Assembly is all hands on deck finishing up Total War: Rome II and making it the best game it can be. We are working hard on driving awareness and marketing the product. We hope retail can see this and get behind the product to help make it a success sales-wise.”

Sega will support the launch of Rome II with a large marketing campaign that spans across online, print and TV.

The publisher will run promotional TV?spots on Discover History and Quest to target the game’s 16 to 34 year-old male audience, while also partnering with The Guardian to produce a Roman supplement detailing the period’s key battles and figures.

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Tags: sega , series , pre-orders , records , creative assembly , total war rome ii

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