MCV's sister magazine has taken an innovative new game into the heartland of the toy industry: huge London trade show Toy Fair.
The ToyNews stand at the event is showing Microsoft's Xbox Kinect software at the stand - and scored the first UK showing of Kinect Rush: A Disney Pixar Adventure.
Rush is a minigame collection of short motion controller experiences inspired by Pixar properties.
Kinect has sold 10m units worldwide. ToyNews and Microsoft have teamed up to show the device and its potentential as a family gaming device amongst a show that features otherwise much more non-digital properties like LEGO, Transformers and Barbie.
Those going to Toy Fair can find ToyNews at E2, just by the entrance.
Toy Fair 2012 takes place at London Olympia from today, Tuesday January 24th to Thursday January 26th.