Trade applauds best performers

By Stuart Dinsey
Over 550 representatives from retail, media, publishing, development and distribution attended the lavish London event, hosted by Krishan Guru-Murthy of Channel Four News.

Over 100 independent judges from all corners of the computer and video games industry chose winners from 20 categories, in each case picking out single choices from five Finalists.

Nintendo picked up the most prestigious prize of all in the shape of the special Grand Prix Award, whilst also being lauded for Best Trade Marketing and New Games Brand.

Activision had a hugely successful evening, picking up Marketing Team of the Year and Sales Team of the Year. Rockstar also won twice, picking up UK Development Team for its Scottish studio’s work on Grand Theft Auto and Games Brand of the Year.

Sega rammed home its impressive arrival as a major publisher in the UK over the past 12 months by winning Most Improved Company.

Famous victories were also recorded in the retail categories for Gamestation (Specialist Retailer of the Year) and HMV (General Retailer of the Year).


Independent Retailer - The Software Store
Retail Buying Team - GAME
Online Retailer - Amazon
General Retailer - HMV
Most Improved Retailer - Tesco
Specialist Retailer - Gamestation

New Games Brand - Nintendo DS
Games Brand - Grand Theft Auto
TV Campaign - PlayStation
Trade Marketing Team - Nintendo
Marketing Team - Activision

PR Team - Microsoft
Magazine Team - GamesTM
UK Development Team - Rockstar North
Distribution Team - Centresoft
Sales Team - Activision
Games Industry Newcomer - Hip Interactive
Unsung Hero - ELSPA/Barrington Harvey (Manhunt)
Most Improved Company - Sega

Grand Prix Award: Nintendo

For full commentary on all of this year's winners, see today's print edition of MCV.


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