The full set of winners, voted by a cross-section of the £2 billion UK games industry, is as follows:
RETAIL
Independent Retailer: ePlay
Entertainment Retailer: HMV
Online Retailer: Play.com
Specialist Games Retailer: GAME
Star Store: Gamestation, Birmingham New Street
PEOPLE & INDUSTRY
UK Development Team: Traveller’s Tales
Distribution Team: Koch/Nindie.com
Unsung Hero: Blizzard Entertainment
Sales Team: THQ
Games Publisher: Nintendo
PR & MARKETING
PR Team: Nintendo/Cake
New Games Brand: Guitar Hero
Trade Marketing Manager: Ubisoft
Marketing Team: Nintendo
Game Campaign: Gears of War (Microsoft)
MCV Retail Advisory Board: Special Recognition: Margaret Pearson
Grand Prix Award: Nintendo
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