UPDATE 1: HMV has been in contact with MCV to say that it has "no such deal available". MCV is expecting to receive confirmation of other offers from a key UK retailer shortly.
UPDATE 2: Since publishing the first update we have had three readers contact us to confirm that they have seen the deal advertised, one including a picture. We've gone back to HMV.
UPDATE 3: MCV can confirm that HMV will not be offering this deal. Why? We're trying our best to bring you that news as soon as possible.
ORIGINAL STORY: Entertainment retailer HMV is to push hard for as big a share of the LA Noire market as possible with a tempting trade-in deal for gamers, MCV has been lead to believe.
Anyone willing to trade-in a copy of this week's UK No.1 Brink will be able to buy Rockstar's new title for just £4.99.
With such high anticipation for LA Noire, it wouldn't be a surprise if many retailers identified it as a strong candidate for a spot of promotional discounting.
MCV has contacted HMV for clarification.