Tretton lashes out against exclusivity deals

Ben Parfitt

In a direct attack against both of his major competitors, Sony America boss Jack Tretton has stated that his company has a “different approach” to rival platform holders, with particular emphasis directed toward the topic of platform exclusivity.

Speaking to Future’s consumer mag PSM, Tretton stated: "Microsoft is too dependent upon the third-party community, and Nintendo is too dependent upon first-party. We like to feel that we got a pretty good mix.

"We have a very different approach to exclusives than some of our competitors.

"We don't buy exclusivity. We don't fund development. We don't, for lack of a better term, bribe somebody to only do a game on our platform.

"We earn it by saying you can build a better game on our platform. If you focus your development on our platform, you will ultimately be more successful.

“We can try to partner up with you from a technology standpoint. We can try to partner up with you from a marketing standpoint. But just economically and technologically, this is the system that makes the most sense for you."

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Tags: PlayStation , ps3 , tretton , exclusivty

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