As revealed on MCVUK.com this week, the Us publisher reported a $344.9 million net profit for the 12 months up to March 31st this year – up from $85.8 million in FY 2006-2007.
The firm also raked in $2.9 billion in revenues for the full fiscal year – almost double the $1.51 billion earned in the previous year.
And an understandably delighted Joerg Trouvain told MCV that a major factor in Activision’s recent financial success has been down to the efforts of his European team, which has improved its trade operations immeasurably over the past 12 months.
“I’m proud of our European operations, with excellent work from the sales and marketing teams,” said the European boss.
“We improved our retail execution considerably, implemented product lifecycle management campaigns to pro-actively manage products beyond launch, conducted research to better match consumer needs and drove demand through improved mass market trial, online and PR activities. We also improved our supply chain significantly to ensure cost savings and increased our localisation level in Europe to encompass more territories.”
And he added that the past twelve months’ efforts have built a solid platform for further success this financial year. “We’re very confident we can build on this momentum. In fiscal ‘09, we will release the largest line-up in Activision’s history, which will be anchored by our strongest brands.
“All in all, with a strong game line-up, improved execution and a talented and highly motivated team in Europe, we are confident that we’ll be able to deliver the 17th consecutive year of growth at Activision.”