The games industry charity is hoping that as many people as possible will contribute to its 'Gamesaid Tenner' campaign at the MCV Awards today - via online as well as on the night.
GamesAid will once again be asking attendees at this year?s MCV Awards to donate £10 each. All donations will be then split amongst partner charities, as voted for by members of the UK games industry later in the year.
People not attending can also donate and turn their £10 into £12.50 if they lick the GiftAid button at www.justgiving.com/MCV-Awards-Tenner.
The organisation aims to raise £4,000 by the end of the night. Last year it raised £4,232.
You can also donate by text message ? simply text BKCY66 £10 to 70070.
The MCV Industry Excellence Awards will be held tonight (Thursday April 19th) at The Lancaster London Hotel.
Inbetweeners star and TV comedian Greg Davies will host the 10th Anniversary ceremony, which will celebrate the last decade of games industry achievements.
Over 60 companies are due to attend, from all sectors of the digital and traditional games business.