The latest TNS data shows that gamers aged between 25 and 34 years old spend the most money on games in the UK.
This age bracket boasts the biggest share in terms of money spent with 30.9 per cent. Meanwhile, under 20s represent just 14.7 per cent.
Males still invest the most in the games market, accounting for 60.3 per cent of money spent, while women account for 39.7 per cent.
Overall expenditure on games was £1.81 billion for the year ending July 19th, 2009, an increase of 2.9 per cent when compared to 2008.
Impulse buys have risen to 30 per cent of the total spend, but planned purchases still dominate, accounting for 70 per cent.
Wii games are the most commonly gifted titles, with 40.1 per cent value share. Wii games also represent 41.5 per cent of titles bought for family use. The PS3 and Xbox 360 are bought the most for personal use with 54.8 per cent value share each.