MCV/DEVELOP News, events, research and jobs from the games industry
Twitter is the latest name to join the roster of speakers at next month’s Games Retail 2020.
Games Retail 2020 is our new UK games event dedicated to the future of selling games.
UK and Ireland sales manager Samir Bhana will hold a talk entitled: ‘Selling Games by Marketing in the Moment’. Twitter is a massive social platform that is already utilised by all major retailers to push products, and Samir’s talk will look at where that goes next.
He joins a raft of speakers that also include experts from the worlds of PC games, virtual reality and digital content.
Click here to book your tickets now.
Confirmed talks from companies including Green Man Gaming, FIGURE Digital, Juniper Research and Powatag will offer insight into…
– Market data tracking and forecasting the games business up to the year 2020?
– Virtual reality and what it really means for retail?
– How mobile technology like QR codes can aid the retail experience
– Why the PC games market is so important and where it’s going next
Details on each talk can be found below. You can book your tickets here. Games Retail 2020 takes place on September 16th at BAFTA on Piccadilly in London.
It’s an all day conference kicking off at 10am – attendance include access to the conference and networking areas, lunch plus an expo. Games Retail 2020 is organised by MCV and its parent Intent Media, responsible for other events include the MCV Awards, Games Media Awards and the London Games Conference.
More speakers will be announced very shortly, including talks and panel discussions covering selling games through games merchandise, augmented reality in-store and the future of specialist retailers and selling digital content.
Tickets are available now for Games Retail 2020 – with a 33% discount available for retailers (contact the MCV team direct for the discount code).
Contact Sara.Mather@intentmedia.co.uk or call her on 020 7354 6001 to find out more about attending. Games Retail 2020 is supported by event partner Xbox One.
To find out more about sponsorship, email Conor.Tallon@intentmedia.co.uk or Alex.Boucher@intentmedia.co.uk call them on 01992 535 646. Check www.gamesretail2020.com for more information.
GAMES RETAIL 2020: THE SPEAKERS:
Selling Games by Marketing in the Moment
Twitter will discuss the role the hugely popular social platform can help retailers – big and small – sell more video games. Samir’s talk will discuss what the firm does currently, and what stores can expect from the future.
Speaker: Samir Bhana, Twitter
The PC Keynote You Never Get To See at E3
Leading UK retailer Green Man Gaming gives Games Retail 2020 attendees a look at why PC remains the fastest growing platform for games on the planet. Why is it so popular? What is the impact of digital downloads? And how can retail get involved in the PC opportunity? Using its data-driven insight into the market via both digital distribution and online physical sales, and through delving deep into player’s in-game behaviour, Green Man Gaming’s Darren Cairns has the answers.
Speaker: Darren Cairns, Green Man Gaming
Mobile: Uniting Digital And High Street Strategy
Dan Wagner, CEO and founder of Powa Technologies, the company behind mobile commerce app PowaTag, discusses how the games industry can use mobile technology to keep high street sales alive in the face of digital purchases and meet the needs of an increasingly demanding consumer group. This includes bridging the gap between traditional and online retail strategy with mobile commerce, and using mobile and Bluetooth technology to gain the same level of insight into customer behaviour as eCommerce.??
Speaker: Dan Wagner, Chairman and CEO of Powa
Virtual Reality: What Does It Really Mean For Retail?
The hype around Oculus Rift and Project Morpheus may well be justified – but until these are real products in the marketplace, how can retail benefit from virtual reality? And will retail be able to sell its experience via virtual worlds? London agency Figure Digital explores these questions, referring to its work on virtual reality retail spaces for the likes of Tesco.
Speaker: Ben Paterson, FIGURE Digital
The Road To 2020 in Numbers
Juniper Research offers a look at what the future holds for the games market, drawing on its extensive research and forecasting ahead until the year 2019. With annual global games revenues predicted at $41bn in the next five years, what does that mean for sales of console and PC games? When is the next round of games hardware due to arrive and what boost will that provide???
Speaker: Eva Hunyadi, Juniper Research
