< > Sales and operating income up at Capcom Bomberman blasts back into Europe

Ubi boss calls for PS3 price cut

by Lisa Foster
Friday, May 18th 2007 at 4:15PM BST

Ubisoft's CEO Yves Guillemot has told Reuters that he expects Sony to lose market share in this console generation - unless the format holder drops the price of the PS3 hardware.

"For sure, Sony will have a different market share... lower than before," he told the news agency.

"They have to decrease the price quite significantly."

Guillemot also revealed that Ubisoft is set to unveil a new, exclusive PS3 title - which is likely to be unveiled at the firm's Ubidays press event in Paris next week.

Tags: playstation 3

Related Stories

The future of Gran Turismo to be revealed next week May 9th 2013 at 10:07AM
Journey: Collector's Edition coming to UK retail this year Apr 17th 2013 at 11:18AM
Gran Turismo 6 for PS3 listed by retailer Apr 17th 2013 at 9:44AM
Best of PSN compilation rated by ESRB Apr 2nd 2013 at 7:05AM
Next Wonderbook title gets UK release date Mar 5th 2013 at 2:57PM
It's a PS4 bonanza in the latest MCV Feb 28th 2013 at 1:03PM
Gran Turismo 6 could be PS3 bound Feb 28th 2013 at 9:52AM
Mass Effect 3 and Metal Gear Solid HD added to PlayStation Plus next month Feb 22nd 2013 at 1:37PM
Hotline Miami gets spring PS3 and Vita release date Feb 19th 2013 at 3:24PM
New Red PS3 is a GAME exclusive in the UK Feb 14th 2013 at 9:44AM

Job Spotlight

Disney
Assistant Marketing Manager

UK - London

We are everywhere. Follow us on

Follow @MCVonline

UK Retail Sponsored by Gioteck

Featured Retail Previews

Grid 2: Trade Spotlight MCV takes a look at the sequel to the BAFTA-winning Codemasters game

by Billy Langsworthy on May 17th 2013 at 4:20PM

Events

22

May

Nordic Game 2013
Malmo, Sweden
24

May

MCM London Comic Con
London, UK
29

May

PCR Boot Camp 2013
London, UK

Back to Top

About

MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets.

Copyright © Intent Media 2013. Privacy| Terms| Accessibility| Site Map