LoveFilm and Ubisoft have teamed up to promote the release of Assassin's Creed II, which hits shelves this week.
Pre-roll trailers, overlays and a microsite can be found on Lovefilm.com, while 350,000 branded envelopes, will be distributed via rental titles to LoveFilm members.
“Our marketing partnership with Ubisoft for the inaugural Assassin’s Creed title proved a great success with gamers and LoveFilm members alike," added LoveFilm's head of media sales Jo Underhill.
"For the highly anticipated sequel, we’re excited to be launching such an immersive campaign for website users, which will showcase not only the game, but also the trilogy of short films which have been produced as a direct result of the game’s widespread popularity.”
Ubisoft brand manager Jan Sanghera added: “LoveFilm is the perfect platform from which to launch such an exciting gaming title. Not only does it provide a range of channels for innovative marketing, but also brings together the worlds of gaming and film perfectly, with the exclusive Assassin’s Creed film trilogy trailed directly through the campaign’s microsite.
"We’re confident that the partnership will build upon the success of the first game’s push back in 2007.”