This long console cycle should not be repeated, says Ubisoft.
The firm, which took to the stage last night to reveal Watch Dogs for PS4, told MCV that new consoles invite more creativity and more innovative titles. And that the publisher doesn't want to wait seven years for PS5.
But CEO Yves Guillemot says there's certainly plenty of innovations on, and 'revolutionary social features', for PS4 that will keep his teams busy for some time yet.
"No we don't want to wait seven years for the next one," he said.
"We will have cloud gaming that will improve over time, for sure. And we certainly have enough novelties for a few years.
"The consoles have taken a long time, we've been saying it for a long time. It's really once those consoles come that we can let creative people more risk, and they feel they can take more risk because new consoles can be more open.
"They have so many features that they can play with. It's easier to be a creative person with new consoles, because after four years of people using all the capacity, it's harder to be innovative. With PS4, we will see new ideas and new ways to approach gamers. And that will excite consumers and excite creators."
He adds that he believes the firm's developers will be able to get the best out of PS4 faster than it did PS3, because the device is built on familiar PC architecture.
"PS4 is a great machine, we'll be able to make things look fantastic," adds Guillemot.
"Because the teams are working hard on their projects, I think we will see good things from the start. Sure, in two years engineers will figure out how to do a lot more. But these machines are easier to build on than before, so we should be able to reach their potential quicker."