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Ubisoft leaps in to snap up Crazy Frog

The French publisher has signed a deal with Brit firm Digital Jesters to handle the PC and PS2 game in the UK, Benelux, Australia, New Zealand and the export territories.

Love it or hate it, the Crazy Frog has been a media phenomenon, following the release of the ringtone and the number one single. And, along with the video game, further singles are in the pipeline in the run-up to Christmas, while the Crazy Frog plush character has just been named as one of this year’s Dream Toys Hot Dozen – further rubberstamping the continued popularity of The Annoying Thing.

“We are delighted to have formed this partnership with Digital Jesters,” enthused Rob Cooper, Ubisoft’s managing director for Northern Europe, Australia, New Zealand and export.

“We’re extremely hopeful that Crazy Frog Racer will be just as big a success as the other Crazy Frog products have been to date. This is a truly mass-market game with wide appeal to a very broad audience,” he added. The game is set for release next month.

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