Ubisoft posts record Christmas sales

Dominic Sacco
Ubisoft posts record Christmas sales

Assassin’s Creed publisher Ubisoft has raised its sales projections for its fiscal Q3 by €50m after achieving record Christmas sales.

It expects to generate €650m in revenues in its third financial quarter of 2011-2012. This is around eight per cent more than its initial estimate of between €580m and €620m, and an extra €50m overall on average.

The publisher also revised its full-year targets, with sales of games now expected to generate between €1,050m and €1,080m. That’s €10m more than its previous prediction of between €1,040m and €1,080m.

Ubisoft announced it has delayed Ghost Recon Future Soldier on Xbox 360 and PS3 to May 25th in order to ‘refine the experience’, with the PC version due at a later date. It was previously scheduled to arrive in March.

Ubisoft CEO Yves Guillemot said: "In continuation of the robust trends recorded for the first half of the fiscal year, Ubisoft reported record-high sales for the Christmas period, exceeding expectations. 

“Against an extremely competitive backdrop, we were able to reach an ever-wider audience thanks to the quality of our games and our capacity to create brands for both hardcore and casual players.

“Assassin's Creed Revelations posted a solid performance, in line with our forecasts, and Just Dance generated outstanding sales. The quarter also saw an ongoing increase in our online sales. Ubisoft is therefore continuing to progress towards improving its financial performance and returning to positive cash flow generation in full-year 2012-2013.”

Ubisoft reported a £32m loss for the first half of its financial 2011-2011 year. 

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Tags: Ubisoft , sales , 2011 , christmas , record , 2012 , fiscal , financials , guillemot , q3 , financial , yves

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